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Breakfast Session: Law Firm Marketing 101 for Single Practitioners and Small Law Firms

  • Avuka Training and Coaching 19 Autumn Road Sandton South Africa (map)

Legal Marketing is not reserved just for large law firms. In a legal market of more than 25,000 admitted attorneys spread across roundabout 12,000 firms, standing out and attracting and retaining clients requires a well-executed marketing strategy.

The presenters Ignaz Fuesgen, expert in legal practice management, and Ian Burger, founder and managing director of NovaLegal, a "new world" legal consultancy, will cover the following topics:

  • A definition of marketing
  • Branding and the value proposition - why me?
  • Perception and the client experience – how to position your practice
  • Developing a marketing plan
  • Content Marketing – what it is and how to make it work for you
  • The client lifecycle in the context of “farming” and “hunting”

A fee of R250 per person will be payable. An invoice for the amount will be sent upon receipt of your booking form and accordingly, we will confirm your registration following receipt of proof of payment. A light breakfast is included in the fee.