CIM Strategic Marketing
Aim of the module
This module is about how to take a strategic approach in marketing planning to achieve competitive advantage. It recognises the significance of situation analysis and introduces techniques for assessing the external and internal environments that enable effective decision making. The module outlines the importance of all stages within the marketing planning process, from the audit, through strategic decision making, to implementation of plans. It outlines how managing resources and employing monitoring and measurement techniques enables the achievement of strategic marketing objectives.
This module will be assessed by way of examination. The examination will comprise a number of extended answer questions to be completed in a three-hour controlled assessment.
The Module is suitable for
- Professional marketers in an operational or management role who wish to develop the knowledge and skills across a range of areas in order to progress their career.
- Delegates with a Bachelors degree in business or marketing (or an equivalent qualification) where a minimum of a third of the credits come from marketing OR three plus years’ of appropriate experience working in Marketing.
The tuition fee covers the content of the module, including corresponding reading material and tutor support. Awarding body membership and/or assessment fees are not included.
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* These prices apply only to South African and Namibian corporates and individuals. Please enquire for our USD price lists for sub-Saharan Africa.
The CIM rates are subject to change by CIM at any time. In addition, the stated CIM rates are based on successful completion at first attempt within the normal duration of the programme; the programme price does not include the fee for any resits required.