CIM Mastering Metrics
Aim of the module
This module examines the importance of managing marketing data in effective marketing decision making. It presents the role of marketing metrics within the organisation and establishes how an understanding of a range of measurement techniques can enable organisations to achieve marketing insights and strategic decision making. It provides an appreciation of how measurement techniques, aligned to business objectives, can establish and determine the effectiveness of marketing activities.
It outlines the value of using appropriate data sources to enable effective marketing analysis, and of employing appropriate analytics tools and techniques to ensure effective marketing decision making.
This module will be assessed by way of assignment. The assessment will require submission of a 18-page assignment based on a given scenario and an organisation of your choice.
The Module is suitable for
- Professional marketers in an operational or management role who wish to develop the knowledge and skills across a range of areas in order to progress their career.
- Delegates with a Bachelors degree in business or marketing (or an equivalent qualification) where a minimum of a third of the credits come from marketing OR three plus years’ of appropriate experience working in Marketing.
The tuition fee covers the content of the module, including corresponding reading material and tutor support. Awarding body membership and/or assessment fees are not included.
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* These prices apply only to South African and Namibian corporates and individuals. Please enquire for our USD price lists for sub-Saharan Africa.
The CIM rates are subject to change by CIM at any time. In addition, the stated CIM rates are based on successful completion at first attempt within the normal duration of the programme; the programme price does not include the fee for any resits required.