Aim of the module
This module about recognising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable selective targeting. It outlines an understanding of how external environmental influences affect planning and
how information enables decision making. It outlines the elements of the marketing mix and how these are applied to address market and customer needs.
The module comprises will be assessed by way of examination. The examination will comprise 50 multiple- choice questions to be completed in a two hour controlled assessment.
The Module is suitable for
- Junior marketers and those working in marketing support roles
- Delegates with a Bachelor or Masters degree in a non-Business discipline
TUITION FEES for the Module
The tuition fee covers the content of the module, including corresponding reading material and tutor support. Awarding body membership and/or assessment fees are not included.
Please use your Promotional Code on your booking form to receive discounts!
* These prices apply only to South African and Namibian corporates and individuals. Please enquire for our USD price lists for sub-Saharan Africa.
The CIM rates are subject to change by CIM at any time. In addition, the stated CIM rates are based on successful completion at first attempt within the normal duration of the programme; the programme price does not include the fee for any resits required.