CIM Integrated Communication
Aim of the module
This module aims to enable understanding of the importance of selective internal and external communications in building sustainable relationships and delivering customer value. It provides the opportunity to recognise the importance of communications planning in delivering marketing solutions. It explains how the concept of product and brand management can enable organisations to deliver customer value. It outlines the components of the marketing communications mix and enables understanding of integrated marketing communications (IMC) planning.
The module will be assessed by way of assignment. The assessment will require submission of a 12-page assignment based on a given scenario and an organisation of your choice.
The Module is suitable for
- Junior marketers and those working in marketing support roles
- Delegates with a Bachelor or Masters degree in a non-Business discipline
The tuition fee covers the content of the module, including corresponding reading material and tutor support. Awarding body membership and/or assessment fees are not included.
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* These prices apply only to South African and Namibian corporates and individuals. Please enquire for our USD price lists for sub-Saharan Africa.
The CIM rates are subject to change by CIM at any time. In addition, the stated CIM rates are based on successful completion at first attempt within the normal duration of the programme; the programme price does not include the fee for any resits required.