CIM Driving Innovation

Aim of the module

The module outlines the importance of how taking a visionary approach, and embedding innovation, can help organisations deal with the challenges of a fast-moving marketplace. It focuses on how an understanding of the relationship between marketing and entrepreneurship can enable organisations to deliver compelling marketing solutions. It presents the key factors in building and nurturing innovation throughout the organisation and within the marketing function. It provides an appreciation of the role of internal marketing in supporting a culture of innovation and in implementing change programmes. 


The module will be assessed by way of assignment. The assessment will require submission of a 18-page assignment based on a given scenario and an organisation of your choice. 

The Module is suitable for

  • Professional marketers in an operational or management role who wish to develop the knowledge and skills across a range of areas in order to progress their career.

  • Delegates with a Bachelors degree in business or marketing (or an equivalent qualification) where a minimum of a third of the credits come from marketing OR three plus years’ of appropriate experience working in Marketing.


ZAR 8,800* 

The tuition fee covers the content of the module, including corresponding reading material and tutor support. Awarding body membership and/or assessment fees are not included.

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* These prices apply only to South African and Namibian corporates and individuals and are exclusive applicable South African VAT. Please enquire for our USD price lists for sub-Saharan Africa. 

The CIM rates are subject to change by CIM at any time. In addition, the stated CIM rates are based on successful completion at first attempt within the normal duration of the programme; the programme price does not include the fee for any resits required.