CIM Digital Marketing

Aim of the module

The Module is about understanding the changing digital landscape and how to develop skills to improve digital effectiveness. It provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. It defines the importance of effective digital monitoring and measurement techniques that enable organisations to improve digital effectiveness. 


Assessment is by a three-part Work Based Portfolio (research, plan and report). 

The Module is suitable for

  • Junior marketers and those working in marketing support roles

  • Delegates with a Bachelor or Masters degree in a non-Business discipline


ZAR 7,765* 

The tuition fee covers the content of the module, including corresponding reading material and tutor support. Awarding body membership and/or assessment fees are not included.

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* These prices apply only to South African and Namibian corporates and individuals and are exclusive applicable South African VAT. Please enquire for our USD price lists for sub-Saharan Africa. 

The CIM rates are subject to change by CIM at any time. In addition, the stated CIM rates are based on successful completion at first attempt within the normal duration of the programme; the programme price does not include the fee for any resits required.