CIM Customer Experience
Aim of the module
This module recognises how a deeper knowledge of customer requirements within different contexts allows organisations to enhance the customer experience. It
improves the skills and understanding to assess customer expectations in context and to develop and deliver actions that meet those expectations. It introduces customer experience frameworks and highlights how to establish effective monitoring and measurement techniques that ultimately enable organisations to improve customer experience.
The assessment will require submission of a 12-page assignment based on a given scenario and an organisation of your choice.
The Module is suitable for
- Junior marketers and those working in marketing support roles
- Delegates with a Bachelor or Masters degree in a non-Business discipline
The tuition fee covers the content of the module, including corresponding reading material and tutor support. Awarding body membership and/or assessment fees are not included.
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* These prices apply only to South African and Namibian corporates and individuals. Please enquire for our USD price lists for sub-Saharan Africa.
The CIM rates are subject to change by CIM at any time. In addition, the stated CIM rates are based on successful completion at first attempt within the normal duration of the programme; the programme price does not include the fee for any resits required.