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New CIM Digital Diploma in Professional Marketing available in Africa

New CIM Digital Diploma in Professional Marketing available in Africa

A new digital qualification complementing the existing CIM Diploma in Professional Services Marketing (distance learning) offered by Avuka.

African Autumn Special: 10% off on all Professional Services Marketing courses

10% off on all CIM Professional Services Marketing courses offered by Avuka

Winter is just around the corner and the days get shorter. Use your time and invest in your career!
The Chartered Institute of Marketing (CIM) Professional Services Marketing courses are globally recognised and accredited amongst others by the UK's Office of Qualifications and Examinations Regulation (Ofqual) and industry associations, such as the Asia-Pacific Professional Services Marketing Association (APSMA) and PSMG (UK). 

Our distance learning courses don't chase you out into the cold. Either select an individual module of choice (Award) or aim for a Certificate* or Diploma** with two core modules (c) and 1 elective (e) each: 

The tuition fees cover the contents of the modulesincluding corresponding reading material and comprehensive tutor support. Awarding body membership and/or assessment fees are not included.

This special is only valid for all African residents and until 12 May 2017. For the booking form, please use the promotional code "Autumn17".

Avuka and Unlimited People Consulting launch first Professional Services Edition of Gazing’s global Strategic Relationship Management Methodology

Johannesburg, 4 April 2017 - Unlimited People Consulting (UPC), a licensed provider for Gazing Performance Systems, and Avuka Training and Coaching (Avuka) have jointly developed a practical, yet highly effective training solution for Professional Services Firms based on Gazing’s proven, global key account methodology. The initial launch will take place in South Africa with a later roll-out into other markets.

Many Professional Services Firms, i.e. accountants, lawyers, auditors, management consultants and others, are realising that they should invest more effort into building relationships with their important and profitable clients. Most firms will have a high proportion of business with a small number of clients. Ignaz Fuesgen, Director Avuka, comments: “In highly competitive markets, and with new, emerging service provider models, it becomes a business-critical challenge to retain existing major clients and win work from others.”

When partner teams are under pressure to deliver immediate results, it's very hard to focus on building those critical, high quality, long-term relationships. Conventional approaches to strategic relationship management rarely help, because they are nearly always too complex and time-consuming to be implemented effectively.

The joint Avuka - UPC approach gives participants from Professional Services Firms a practical perspective on building and managing relationships in large/complex clients to retain and generate additional advisory work. Suzette Serfontein, Director UPC, confirms that “immediate benefits are gained from a training that is focused on the client’s mindset, a strong emphasis on measurement and Return on Investment and, finally, a comprehensive methodology and framework.”

Suzette Serfontein, Director UPC, highlights the uniqueness of Gazing’s methodology, which is based on:

  • Cognitive behavioural principles underpinned by strong theoretical research;  
  • System design – 1-page maps and tools;
  • Maps – both big picture and details; assists with control of attention; and
  • Tools – ‘How to’, practical, related to business situations.

Jeetesh Kathawaroo, Director Avuka, describes the gains from working with Gazing’s Relationship Management’s Professional Services Edition in the context of the professional services Firms’ wider objectives: “The new joint solution makes a difference from day one, balancing the burden of introducing a new system with quick wins. As importantly, it helps maintaining the intensity of the account management teams - motivating them to look beyond short term targets. And last but least, individual partners will be enabled to understand and respond proactively to their client's longer term objectives and priorities – a true competitive advantage!”

Note to Editors

Avuka Training and Coaching
Avuka Training and Coaching is a Johannesburg-based provider of comprehensive and quality talent development solutions just focused on the needs of the Professional Services industry. The deep understanding of what professionals in legal, tax, audit, management consulting and other Professional Services require constitutes the foundation of Avuka’s offering. Serving clients in South Africa, Africa and Europe, Avuka is committed to advancing talent development in the Professional Services industry.

Unlimited People Consulting

Unlimited People Consulting (Pty) Ltd has been in the business of training and consulting for 17 years (previously UPC). The primary focus has always been on improving individual, team and ultimately organisational performance through behaviour change, specifically in the sales, service and leadership environment. Both directors have many years of experience in various industries and at all organisational levels in South Africa, throughout Africa as well as internationally.

Unlimited People Consulting is an accredited provider for Huthwaite International and licensed partner for Gazing Performance Systems International (Africa). We work in association with other providers to meet the needs of our clients in areas which is not specifically our area of expertise e.g. Trade Finance, Project Management etc.

Unlimited People Consulting (Pty) Ltd is also accredited as a service provider by the Services SETA.

Gazing Performance Systems

Formed in 1998, Gazing Performance Systems is a UK based company that equips organisations of all sizes and individuals alike to perform effectively under pressure. Its four co-founders, from the fields of forensic psychiatry, international sport and business, have spent over ten years pioneering a new system to optimise the way people perform when the pressure is on, using a unique approach in developing the right skill set, mindset and structures backed up by the use of memorable one-page maps. Gazing has worked with high performing elite sports people such as The New Zealand All Blacks, The Rugby Football Union (RFU) and London Irish, as well as leading global businesses such as Xerox Corporation, Legal & General and Ambius. Gazing is based in London and operates in over 60 countries through a network of accredited local partners.

For enquiries and further information, please contact:

Jeetesh Kathawaroo, Director Avuka
C: +27 (0)83 4402702

Ignaz Fuesgen, Director Avuka
C: +27 (0)60 500 1095

Suzette Serfontein, Director Unlimited People Consulting
C: +27 (0)82 566 5807

Nigel Clark, Cambridge Marketing College - Do you really care about your clients?

Nigel Clark, course leader of the Professional Services pathways at our Cambridge Marketing College, our training partner for the CIM Certificate and Diploma, looks at how Professional Services still struggle to implement a truly client-centric culture. Read the full article here

Take your career to the next level with CIM marketing qualifications

Join Charles Nixon Charles, Chairman and a founding director of Cambridge Marketing Colleges, partner organisation of Avuka, for a live webinar free of charge He will highlight the ways in which a CIM qualification (which is embedded in Avuka's and CMC's joint Professional Services Marketing Certificate and Diploma programme) can help you make a move up in the marketing career ladder. He will also explore how marketers can gain more visibility and respect, and move beyond middle management. Use this link for registration to the free webinar.

What you’ll learn: 
• The latest trends in marketing
• How a CIM qualification could help your career progression to a strategic level
• Ways to use the Professional Marketing Standards to identify gaps in your knowledge
• What will make your organisation buy into your studies  

Press Release - Avuka Training and Coaching has been launched today - training solutions for Professional Services

For immediate release on 26 August 2016

Ignaz Fuesgen      
Avuka Training and Coaching
Mobile: +27 (60) 5001095

Press Release

Avuka Training and Coaching has been launched today featuring Leadership, Marketing and Corporate Social Responsibility training solutions specifically for Professional Services Firms.

A portfolio of exclusive and innovative, internationally-recognised and local training, coaching and publication solutions, addresses relevant, topical areas in the Professional Services industry.

Johannesburg, 26 August 2016. Avuka Training and Coaching, a Johannesburg-based provider of quality and comprehensive training, coaching and publication solutions for the Professional Services industry, launched its first innovative and Africa-exclusive training offering today.

Jeetesh Kathawaroo, co-Founder and Director of Avuka explains the rationale behind the new platform: ”As Executives leading departments and teams in the Professional Services industry, we have been always on the lookout for appropriate third party training offerings for our senior and junior team members. What we found was never enough, and often patchy and always just short of being exciting.” His co-Founder and business partner Ignaz Fuesgen adds: ”Eventually, we decided to stop complaining and start changing things. The idea of Avuka Training and Coaching was born.”

Avuka will focus exclusively on training solutions that are of high quality and relevant to Professional Services. For the launch, it will offer Professional Services Marketing certificates and diplomas issued by the renowned UK-based Chartered Institute of Marketing in cooperation with the Cambridge Marketing College for the first time in Africa.

Kiran Kapur, CEO of Cambridge Marketing College, comments: “Africa has been the missing piece in our global coverage. Avuka’s founders with their deep roots in Professional Services are the perfect partners to deliver our programmes in Africa for the benefit of a growing sector.” 

A second training solution featured as part of the launch will be the Corporate Social Responsibility (CSR) Leadership Programme (“Certified CSR-Professional”) designed and delivered in partnership with Imbeleko-Yesizwe, a leading consultancy in the space of Corporate Social Investment. The programme puts strong emphasis on the question how to gain ‘good corporate citizen’ status and nonetheless achieve measurable returns from social responsibility.

Teressa Malevu, Managing Director Imbeleko-Yesizwe, comments: ”Corporate social responsibility is an essential function within a Professional Services business.  More and more, clients are demanding that business acts responsibly towards the environment and communities from which they draw resources. Consequently, Professional Services firms are subject to a dynamic regulatory environment where compliance management is essential: either due to statutory requirements (e.g. the South African Amended B-BBEE Codes) or as a requirement of global best practice and good corporate governance.”

The third launch solution will be the IM|possible Leadership programme, a range of breakfasts, half-day and 2-day workshops focusing on pressing leadership issues faced by young graduates who have just started their career in Professional Services. Delivered in partnership with Eragon Consulting, this offering acknowledges the requirements of a comparatively young and highly diversified workforce, which is tasked to perform according to global advisory standards.

Tracey Kotzen, CEO Eragon Consulting, confirms: “The IM|possible Leadership range of talks and workshops was developed expressly for the purpose of obliterating long-standing barriers to entry for female and previously marginalized young graduates, taking their first steps into the Professional Services industry. The name of this range of topics is a play on words which calls for candidates to challenge their perceptions of what may be possible by becoming the living example of a person who has successfully broken through a barrier to entry and achieved success within their sphere of influence.”

About Avuka
Avuka Training and Coaching is a Johannesburg-based provider of comprehensive and quality training, coaching and publication solutions just focused on the needs of the Professional Services industry. The deep understanding of what professionals in legal, tax, audit, management consulting and other Professional Services require constitutes the foundation of Avuka’s offering. Serving clients in Africa and Europe, Avuka is committed to advancing growth in the Professional Services industry.

Prof Bajinath - Reflections on the future challenges in business education (SABSA Lekgotla)

Ignaz Fuesgen, Director at Avuka Training, attended the South African Business Schools Association (SABSA) Lekgotla "Envisioning the Future of Business Schools" on 15-16 July in Johannesburg.

On the occasion of the Lekgotla, Prof. Narend Bajinath, CEO of the Council on Higher Education, held the keynote "Reflections on the future challenges in business education", which we like to share (click here for the full text).